---
title: Projects
description: Group captured AI conversations by client or campaign, then filter your history and the Bulk Analysis dashboard by project.
url: "https://www.sproutseo.io/support/features/projects/"
updated: "2026-09-05"
category: Features
---

# Projects

If you run AI-search research for more than one client, a flat history becomes useless within a fortnight. Projects group captured conversations so each client's research stays its own set.

## Purpose

- Group captured conversations by client or campaign, and filter everything by them.

## How to Open

- Popup nav → `AI Insights`. The project controls sit with the conversation you are viewing and in the History panel.
- Also available on the **Run** segment of the [Bulk Analysis](https://www.sproutseo.io/support/features/bulk-analysis-dashboard/) page, where you can assign a whole run to a project before it starts.

## What You Can Do

**Create a project**

- From any project dropdown, choose `+ New project…` and name it.
- Names are up to 60 characters. You can keep up to 200 projects.
- Each project gets its own colour dot, derived from its identity so it stays stable.

**Assign conversations**

- Assign the conversation you are currently viewing from the AI Insights panel.
- Assign a whole bulk run up front, from the Run segment.
- Assign in bulk after the fact: in the Bulk Analysis dashboard, select rows in **Saved conversations** and use Add to project or Remove from project.

**Filter by project**

- The History panel filters by project alongside platform and model.
- The Bulk Analysis dashboard has a project filter that applies to every section at once, so you can read one client's domains, brands and fan-out cloud in isolation.

**Manage projects**

- Create, rename and delete from the Manage projects panel. Deleting a project does not delete its conversations, it just ungroups them.

**Scope brand tracking to a project**

- Brands and competitors can be configured globally or per project, so each client can have its own competitive set. See [Brands and Competitors](https://www.sproutseo.io/support/features/brands-and-competitors/).

## Workflow Wins

- One browser profile, several clients, no cross-contamination in the numbers.
- Assign a bulk run before it starts and the whole batch lands correctly filed.
- Hand a client a dashboard filtered to just their project.

## Recommended Plays

- **One project per client.** Obvious, and it is the reason the feature exists.
- **One project per study.** For a repeated monthly sweep, a project per month lets you compare like with like.
- **Filter, then export.** Set the project filter, then export the section you need, and the CSV contains only that client's data.

## Tips & Troubleshooting

- **Projects are local to this browser profile.** They live in the extension's own storage and are not synced across devices or shared with a team.
- **Could not create a project?** You have either hit the 200-project limit or storage could not be written.
- **Conversations captured before you made the project** can still be assigned, from Saved conversations in the Bulk Analysis dashboard.