Purpose
- In-SERP overlays to speed research directly on Google results.
When It Appears
- Standard Google search result pages (not Video/Shopping/News; udm=2 excluded).
- Toggle switch in the side panel enables/disables widgets.
Modules Included
- Search trends: interest over time chart with locale/time-range selectors.
- Ads/keyword ideas: paginated keyword table with export.
- Core Web Vitals per result: LCP, CLS, INP for each ranking page with correlation analysis (CWV vs. position).
- Local search simulator: set location, domain, language, device override; optional full address/coords.
- People Also Ask extractor: choose depth levels, download CSV of PAA tree.
- SERP item adornments: per-result badges, query context (e.g., “Brought to SERP by Sprout SEO Extension”).
- Quick toggles to enable/disable overlays from the side panel.
Workflow Wins
- Stay on the SERP while grabbing trends, PAA trees, and ad/keyword ideas—no tab hopping.
- Local simulator lets you preview geo/language/device variants without VPN gymnastics.
- Exports (keywords, PAA) speed handoffs to content/paid teams.
Recommended Plays
- Content brief start: Pull PAA CSV + trends for the query to seed outline and FAQ.
- Local SERP check: Set location/domain/language/device, reload, and skim positions.
- Ad/keyword recon: Export ad keywords to compare with your target list.
- Badging sanity: Use SERP adornments to confirm “Brought to SERP…” markers appear.
Actions
- Export keywords/PAA CSVs, copy snippets.
- Quickly reset location/device overrides and reload results.
- Toggle the SERP widgets on/off if you just want a clean SERP view.
Tips & Troubleshooting
- If widgets overlap results, resize the window or toggle off/on.
- Empty charts/tables can mean rate limits or no data; wait and retry.
- SERP overrides may not work on restricted/personalized results.